Design
Why your homepage has 5 seconds to make a case — and how to use
them wisely
Visitor attention is the scarcest resource on the web. We break
down the cognitive mechanics of first impressions and share the
frameworks we use to design hero sections that convert.
Strategy
The case for describing outcomes, not deliverables, in your
service offering
Clients don't want a "10-page website." They want more leads, more
trust, and more sales. Here's how to reframe what you sell.
Development
Core Web Vitals in 2024: what actually moves the needle and what's
a distraction
We ran experiments across 14 client sites to see which
optimisations produced measurable ranking improvements. The
results surprised us.
Design
Dark mode isn't a feature — it's a design system decision you make
at the start
Adding dark mode as an afterthought creates technical debt and
visual inconsistency. We explain how to architect for it from day
one.
Business
How we price projects at Nexora — and why we stopped doing fixed
quotes
Fixed quotes misalign incentives for both the agency and the
client. We share the value-based pricing approach we now use and
why it works better for everyone.
Strategy
The most underused page on most agency websites (and how to fix
it)
Your About page isn't a resume. It's your best chance to
differentiate from every other agency doing exactly what you do.
Here's how to write one that converts.
Development
Shipping to production without fear: our QA checklist for every
client launch
We've launched dozens of sites. Here's the 40-point checklist we
run through before every go-live — and why most items on it aren't
technical at all.